Speaker:
Ross Mayfield, Chairman, President & Co-Founder, SocialText
Une Promesse, je te le jures..
(based on the E 2.0 Guide)
Enterprise Software is 5 years old! Although slower to innovate compared to other industries, it has challenged preconceptions and created innovative products. As with organizations, it has caused the evolution of use cases and new practices in the use of technology in businesses. The speaker will look beyond the tools, strip them bare, and ask you to get back to basics. Get naked everyone! *smirk* He will also share with participants, his experience and insights on E 2.0.
The truth, the whole truth and nothing but. definitely..maybe
What I've learnt..
- Start from the bottom up. Target the mass.
- Move over Techie dude! Features should not become central. Focus on the business cases that E2.0 will help create more value for the organization.
- Take into account the behaviourial changes as a result of E2.
- Be prepared to learn AND unlearn - unlearning is tougher!
- Determine your use cases before jumping into the deep blue.
- Embed current relevant business processes with E 2.0. - in other words, work in-the-flow as opposed to above-the-flow, where you will, definitely, maybe, have to force your colleagues, employees to spare some time and go beyond "stipulated" workscope and time for a little reflection and knowledge sharing. I would say for example expediting report writing and sharing through blogs, and have this process recognised by friendly parties as I am doing right now. Or use collaborative or 'social' spreadsheets instead of bouncing off emails to your entire department. Ok boss? :)
- Take an AGILE approach to product development. Be prepared to learn from your mistakes, identify the successes and work on the next iteration.
- Best practices are based on experience. Ask and learn from others, start your own discussion forum. If we are the only one in Malaysia implementing E2.0 whats stopping us from communicating with our friends in the US? We can also go ahead and send Nini over there for MORE conferences! HURRaaaHH!
- Don't leave your customers out. They will have ideas from an external point of view. Engage them too!
- The goal is not to automate everything but to lower costs where possible. Asking the question, will enterprise 2.0 help lower costs?
- Aim for participatory knowledge. We sneakernet already. Same difference.
Challenges
- Cultural change in organizations is always a hard thing to do. It ISN'T impossible though. Focus on increasing productivity. Enterprise 2.0 is not only about technology.
- How to structure unstructured data - tagging?
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