Market Intelligence and a lil theatre with AIIM

Enterprise 2.0- A State of the Industry Address

Speakers:
Carl Frappaolo, Book Author & VP, Market Intelligence, AIIM
Dan Keldsen, Director, Market Intelligence, AIIM


According to Frappaola & Keldsen:

The speakers will discuss on findings based on the first, or so claimed, in-depth study on Enterprise 2.0 including the results of a survey completed by over 400 Enterprise 2.0 users.

Questions such as, are Boomers sabotaging Enterprise 2.0? What makes Enterprise 2.0 initiatives a success and how Enterprise 2.0 initiatives justified are some of the questions that they will answer.



What I heard:

Download the free surveys on AIIM's website.
http://www.slideshare.net/dan.keldsen/enterprise-20-ftw
http://www.cio.com/article/390913/Enterprise_._Generational_Divide_Largely_a_Myth

Top findings: some surprising, others only confirm assumptions made

• Age does not matter – millenials 37%, boomers 38% feel that enterprise 2.0 plays a significant role in business. Boomers are more likely to say that they are champions of web2 .0.

Is age therefore a barrier to enterprise 2.0 adoption? Not any more it would seem. This would be consistent with the examples shared by other speakers during the conference.

• 44% of respondents indicated that Enterprise 2.0 is significant to corporate goals and objectives
• Another 27% positioned Enterprise 2.0 as having average impact on business goals and success.
• 74% stated they have only a vague familiarity or no clear understanding of Enterprise 2.0.
• Challenges to Enterprise 2.0

1. Lack of Enterprise 2.0 Education - relooking at web 2.0 beyond its social and entertaining benefits.
2. Best practices are also not currently available due to its "infancy". No one suit fits all.
3. Business objectives still lacking when implementing Enterprise 2.0

Implementation of enterprise 2.0 is spurred by the existing corporate culture on knowledge management. So if they are already used to sharing and open collaboration, they will be more open to the idea of using tools so often linked to web 2.0. for the same purpose.

But at the end of the day, enterprise 2.o is more than getting the best tools. Organizations have to realise that enterprise 2.0 should not help them look cool, but rather, help them solve problems and have real use cases. Most companies have no strategies when it comes to implementing enterprise 2.0. nor do they truly understand what it all means.

In my humble opinion, if we were to look at smaller projects when implementing enterprise 2.0 which cost a fraction of most customised systems out there, there is no better strategy than just doing it and giving it a try. We are all relatively new to enterprise 2.0 and the only way to know if it will contribute to our competitive advantage, or result in any other business cases, is if we were to implement it within our own organization. In a way, this also addresses the issue of educating users of the tools that can be used to enhance business productivity without the cost of formal training. You will be able to build upon new iterations and build a set of best practices for others in the future.